Outbound Built Around Your Growth Targets
Outbound Is Not Dead. The Way You're Doing It Is.
You already have outbound running, but qualified leads are not entering your pipeline consistently enough to support your growth targets. Your product, budget, and tools can only take you so far. A steady flow of qualified leads is the lifeline of your business. Every day your outbound underperforms, potential revenue is passing your team by. Let's get you in the lab and fix it!
✓ Minimum of 15 qualified sales meetings guaranteed each month
Where Your Outbound Is Breaking Down
Three Reasons Your Outbound Is Not Creating Consistent Pipeline
You Are Targeting Based on Surface-Level Fit
Your list may match the right industry, company size, revenue range, and job title. That is only the starting point. Most companies stop here to develop their list of prospects.
The real question is whether those companies are experiencing the problem your product solves and whether solving it is a priority right now.
We look deeper at what is happening inside the company, what they are investing in, what has recently changed, who is most likely feeling the problem, and what signals show they may be ready for a conversation.
That level of clarity helps you spend your time and budget reaching buyers who have a real reason to care.
Your Message Is Not Connecting to What They Care About Right Now
Your prospects are busy. They are receiving sales messages every day, and most of those messages sound exactly the same.
They do not need another overview of your product. They need to quickly understand why you reached out, how it connects to something happening in their business, and why the conversation is worth their time.
Your message has to meet them where they are. It should speak to a problem, priority, or growth target they are already thinking about.
When the message feels timely and specific, it becomes much easier for the right buyer to respond.
Your Outbound System Is Losing Momentum
Strong outbound depends on more than sending a few emails and following up on LinkedIn.
The number of touches, timing between messages, daily volume, sending infrastructure, channel coordination, reply handling, and follow-up process all affect how many qualified conversations enter your pipeline.
When those pieces are not working together, strong prospects get missed, campaigns lose momentum, and your team burns through lists without learning enough from the results.
Your tools can handle the activity. The system behind them has to turn that activity into pipeline.
Our Approach
We Validate Before We Build. We Build Before We Send.
Every engagement starts with The Growth Lab Lead Velocity Framework, our six-step process for identifying the right buyers, building messaging worth responding to, and creating an outbound system that keeps qualified sales conversations entering your pipeline consistently.
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01
We Get Specific About Who You Should Target
We define the companies and decision-makers most likely to need your product.
That includes company size, stage, revenue, technology, current priorities, and the people who feel the problem most directly. The goal is to build a market your team can reach with confidence, rather than another broad list that looks good inside a spreadsheet.
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02
We Find the Reason to Reach Them Now
A company can fit your ICP and still have no reason to talk today.
We look for changes and buying signals that tell us when an account may be more open to a conversation. That could include new leadership, hiring activity, funding, expansion, technology changes, or signs that the company is actively working on the problem you solve.
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03
We Build a Message Worth Responding To
We connect what you sell to something your buyer already cares about.
The message needs to quickly explain why you reached out, why it is relevant to their business, and why taking the conversation would be worth their time. We build the angle, copy, offer, and follow-up messages around that.
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04
We Map the Right Sequence and Channel Mix
We determine how often prospects should hear from you, how long the sequence should run, and where email, LinkedIn, and calling belong.
Each touch has a purpose. Every channel works from the same strategy, and outreach responds to what the prospect has already done.
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05
We Build and Launch the System
We set up the data, enrichment, domains, inboxes, deliverability, sequences, channel workflows, reply management, and reporting.
Your team does not receive another collection of tools to manage. You receive a coordinated outbound operation that is ready to run.
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06
We Learn From the Market and Improve
Once the campaign launches, we pay attention to what buyers are telling us.
We review replies, objections, engagement, booked meetings, and performance across each step. Then we improve the targeting, message, timing, and sequence based on real results.
Who's Behind This
Known for Turning Lead Generation Into a System Companies Can Grow Around
I have spent more than a decade building lead generation strategies and systems across B2B, early-stage technology, and national franchise growth. My work has generated more than 1.5 million leads, supported more than $150 million in growth, and produced campaigns that outperformed established agency partners for brands like HubSpot.
I built The Growth Lab around the work I do best: finding why lead generation is underperforming, identifying the opportunities others miss, and building the targeting, messaging, and systems that turn outreach into consistent pipeline. You work directly with me throughout the process, so the strategy stays close to the person responsible for building it and driving the results.
As an internationally accomplished professional athlete and Hall of Famer who has represented Team USA and competed at the highest levels, I approach everything I do with a high level of excellence, attention to detail, and obsession with winning. Let's put points on the board and get you in the winning column.
Proof
Here Is What That Work Has Looked Like in Practice
Global B2B Lead Generation
Doubled Qualified Leads in One Campaign Cycle
I built and ran a global B2B lead generation campaign that doubled HubSpot's previous qualified lead benchmark and outperformed the other agency partners working within the same timeframe.
National Fitness Franchise
Generated More Than 1.5 Million Leads at Scale
I built and led the lead generation strategies and systems supporting hundreds of locations across the country. The work generated more than 1.5 million leads and supported more than $150 million in system growth.
Early-Stage AI Partnership Platform
Built the Outbound Foundation for Launch and Growth
During OnSpark's early growth, I built the outbound strategy, target market structure, messaging, and sales infrastructure for its AI-powered partnership platform. Following launch, the company secured investment from Martell Ventures and reported 100% revenue growth.
ROI Calculator
Let's Put Some Real Numbers Behind Your Growth Potential
These projections are based on competitive industry benchmarks and assume the average cost of working with The Growth Lab. Results and projections will vary depending on ICP clarity, offer clarity, message quality, market timing, deal size, sales cycle length, channel mix, list quality, follow-up consistency, and your team's ability to close leads.
In just a short time, we've seen measurable impact, including doubling the number of qualified leads globally compared to our previous benchmarks and outperforming other partners within the same timeframe.
Work With The Growth Lab
We Build the Outbound Strategy Your Growth Targets Require.
Every package starts with the Growth Lab Lead Velocity Framework. We define the right buyers, build the messaging and sequences, set up the infrastructure, launch the campaigns, and improve performance as the data comes in. We choose the channel mix that makes the most sense for your market, sales goals, and current growth stage.
Email Outbound
A focused outbound foundation built and managed from end to end.
Best for companies that need a reliable source of qualified conversations and want to begin with one focused channel.
- Growth Lab Lead Velocity Framework
- ICP and account targeting
- Contact sourcing and verification
- Messaging and sequence development
- Domains, inboxes, and deliverability setup
- Campaign launch and management
- Reply monitoring and lead routing
- Reporting and ongoing optimization
Email + LinkedIn
Cold email and LinkedIn working together around one coordinated strategy.
The best fit for most B2B SaaS teams that want broader account coverage and more opportunities to connect with the right buyers.
- Everything included in Email Outbound
- LinkedIn connection and engagement sequences
- LinkedIn messaging and follow-up
- Coordinated email and LinkedIn timing
- Cross-channel reply tracking
- Increased visibility across target accounts
- Ongoing multichannel optimization
Full Lead Velocity System
Email, LinkedIn, and calling built to work as one complete outbound system.
Best for companies with aggressive growth targets that want the strongest account coverage and the most opportunities to reach qualified buyers.
- Everything included in Email + LinkedIn
- Calling strategy and scripts
- Calling campaigns
- Call, email, and LinkedIn coordination
- Follow-up based on call outcomes
- Full multichannel campaign management
- Broader account penetration
- Ongoing performance optimization
No setup fees. No long-term contracts required. Month-to-month from day one. Ad spend, if applicable, is a client pass-through paid directly to the platforms.
FAQ
You Probably Have a Few Questions Before We Get Started.
Here are the five questions we hear most often from companies considering working with The Growth Lab.
How Does the Engagement Work?
We start with a kickoff session where we learn your product, market, sales process, growth targets, and what you already have running.
From there, we complete the Lead Velocity Framework, define your target accounts, build the messaging and sequences, set up the infrastructure, and prepare the campaigns for launch.
Your outbound system is built and launched within 14 days of kickoff. After launch, we manage the campaigns, monitor performance, and improve the system based on what your market is telling us.
How Involved Does My Team Need to Be?
We need your team most during kickoff so we can understand your product, customers, sales process, and goals.
Once the system is running, we handle the targeting, data, messaging, infrastructure, campaigns, and optimization. Your sales team can stay focused on responding to qualified opportunities and closing business.
How Soon Should We Expect to See Results?
Campaigns begin generating market feedback as soon as they launch. The timing of qualified responses depends on your market, offer, sales cycle, and the number of channels being used.
We review early performance closely and use the data to strengthen the targeting, messaging, timing, and sequences. The system becomes more informed with every response and conversation.
What Counts as a Qualified Lead?
We define qualification with you before the campaign launches.
A qualified lead should match the account and decision-maker criteria we agreed on and show a clear interest in learning more, discussing a relevant need, or exploring whether your product is a fit.
When someone responds positively, we route the opportunity to your team with the context needed to continue the conversation.
Do You Guarantee a Certain Number of Sales Meetings?
Yes. We guarantee a minimum of 15 qualified sales meetings per month, with a target of 20.
Before we launch, we agree on exactly what qualifies as a sales meeting based on your ICP, buyer roles, and offer. Meetings that fall outside those criteria do not count toward the guarantee.
If we do not deliver the guaranteed minimum, we continue working at no additional management cost until we fulfill it.
Let's Talk
Get in the Lab With Amanda. Let's Build a Consistent Flow of Qualified Leads.
Get Amanda's eyes on your outbound. She will identify the biggest opportunities, recommend the right channel mix, and map the system required to create more consistent pipeline. Once we kick off, your complete outbound system will be built and launched within 14 days.